Course curriculum

    1. How to Get the Most Out of This Process

    2. Brand Message - Workbook

    3. Brand Message - Creating Your Aligned Brand Message

    4. Brand Message - Creating your Message Quiz

    1. Brand Message-Refining your Brand Message

    2. Brand Message - Refining Your Brand Quiz

    3. Confirming Your Alignment

    1. What Is a BAMshot?

    1. 1. Introduction & Preparation

    2. 2. On the Day - Setting Yourself Up For Success

    1. 3a. Identity - Creating Aligned Avatars (Part 1)

    2. 3b. Identity - Creating Aligned Avatars (Part 2)

    3. 4. Identity - The Kapferer Prism

    4. 5. Analysis - Paint the Pain and Resonate Hope

    5. 6. The Guide - Defining Yourself as the Guide and Not the Hero

    6. 7. Products and services

    7. 8. Strategy - Creating Strategic Alignment

    8. 9. Developing Your Offer (Value)

    9. 10. Implementation - Aligning Your Delivery Channels

    10. 11. Evaluation - Reflecting on Your Successes and Failures

    1. Take a Break

About this course

  • Free
  • 27 lessons
  • 0.5 hours of video content