BAM Academy

I understood how important "brand" is but I struggled with articulating my thoughts/vision. My gut/intuition lead me down a path that felt right but I didn't fully understand the "why".

I felt my runway for branded content was short because I didn't understand the full depth of what I believed in or how to share it.

I didn't fully understand how much I was missing until I spoke with Joel. Branding has been part of my conversations for years and I always struggled to explain what I thought or what direction businesses should go. After one chat I knew BAM was the answer I was looking for. Thank you. Thank you.

Halfway through the workbook, my lights were on! The questions are thought-provoking and some are uncomfortable.

Yes. I'm very confident about my direction! Lots of work has to be done but the path is clear.

Any business that understands branding is more than a logo and colours. If a business is spending time thinking about how to position themselves or they're struggling with what to talk about, The Big BAM Process can help!

Can't thank Joel enough! His passion, drive and vision have helped me immensely. I'm pumped to take what I've learned and strengthened my brand message. Thank you!

There are very few branding experts in the world that come to close to the depth and level of detail that Joel has implemented into BAM Alignment.

Before I met Joel I had a surface-level brand no matter how many tweaks and pivots I did over the last 8 years. (And thousands of dollars wasted on logos that didn’t matter).

There was no alignment, I was frustrated and lost as a solopreneur who had received years' worth of garbled tips and tricks that meant nothing to me.

Joel’s alignment process is nothing short of wizardry, he was masterful in his guidance by giving me the space to explore and make connections I didn’t even know existed. I would not have discovered this alignment alone.

Most branding “experts” will impose their own bias and give you direction. Not the case with BAM where you are guided to express your own conclusions that were already there.

The truth is your aligned brand, audience and message are already within you but you need a guide to help you extract the essence of who you are and what resonates with you down to your core.

Then you will experience the true law of attraction where your aligned clients are naturally drawn to you because you’re showing up as your true self.

Thank you Joel for giving me the space and time to discover my aligned Brand.

This process was transformational for me and almost immediately as soon as I started owning my message, video content, offers and community started coming together!

Excited about the future now that I have a new level of clarity for who I am.

Thank you!

No longer do I feel sleazy on sales calls or feel the need to resort to old-school marketing trickery because I know more about who I am, my vision and my purpose.

Total game changer!

We spent a full day with Joel working through The Big BAM Process. Joel met with us at a period in our careers where we were at a crossroads trying to define who we were going to be for our clients and how we were going to show up for them daily in person and digitally.

We are passionate about the human experience of financial planning and advice. Passionate about access to advice that works for the client. Joel was able to help us refine our underlined goals and ideas into tangible ones. Helped us focus on the direction and walk forward with confidence.

The process reaffirmed our largest hopes, gave us the feedback we needed to proceed with completing our name and branding. Since working with BAM Create Inc. we’ve been able to complete things we were stuck on for a long time and have now been able to share them publicly.

Joel walked me through “ The Big BAM Process” in late 2019.  It was an eye opening experience.  It really required me to drill down and be very specific in regards to who my ideal customer is.  What makes us different and how compelling is it for customers to use us.  What is my brand?  All questions that needed answers to before creating a strategy.

After Joel and I worked through the strategy, we needed to craft together what an offer looked like and how to implement it.  It was valuable time and well worth the energy to go through it.  I now have clarity around my brand and continue to follow it today whether its my new tagline, (which Joel helped me create) our social media presence or advertising.

 

Thanks to Joel we are miles ahead of where we were this time last year.  I would highly recommend all business owners, big and small, to engage with Joel and his team.

I thought I had my business right where I needed to be, but Joel and the BAM team showed me that it could be so much more. Working with the team, I gained a deeper understanding of my skill set's value and how to align the value with the audience who needs it the most. So much more than slogans and logos, the BAM process showed me how to leverage my offer's uniqueness to maximize what I ultimately bring to my clients.

Thanks to Joel/ The BAM Family, I am already seeing an increase in billings from the kind of clients I've wanted to work with for years. They are an excellent guide to helping you stand out in an increasingly competitive market.

I've been in marketing for over 15 years. I have found the biggest challenges for small businesses seem to be that they don't know who they are, what value their businesses really offer, or how much to charge.  I have tried to come up with ways to help them solve these issues and was reasonably successful at it, but I found there were still many holes in the traditional strategies available.

Along came The Big BAM Process.

When you go through the BAM process (especially with a guide) you see how the pieces all fit together and why.  You discover the questions you need to ask to get the answers you're looking for. You learn how to use the right words in the right context to get the attention of the person you serve most powerfully, so you can lead them right to your door, ready to buy, without manipulation or subliminal hocus pocus.

The process is work - I won't kid you.  There is no magic easy button. But the work is guided so skillfully with help only a click away, so there's no need for overwhelm or confusion. At the end of this, you know exactly who you need to speak to and why, what value you're offering and how, and where to go to make the connection.

Every new business should start right here.  It would save them a fortune and remove untold hours of frustration.

 

Businesses that have been around a while should use this program as their annual tune-up.

I first went through The Big BAM Process with Joel Kelly in 2018. I was seven years into owning my business, iEvolve Photo, but only about a year into doing it full time. I had plenty of experience in journalism, both full-time and freelance, but lacked the structure to provide consistent results for clients. I was doing my best, but it was all up to me. No team, no frameworks.

Going through The Big BAM Process was a catalyst for gaining a lot of clarity for how I portray myself and my business in the world. It was also the start of clarifying who I was targeting with my messages. I would still get the “You must shoot weddings” response when people found out I was a photographer and video producer, and I could tell them, “No, not weddings anymore,” but I was unclear about who I was actually targeting.




Through The Big BAM Process, I focused my message, which has been to identify the narratives and share the stories of businesses and organizations, especially those with a focus on connecting with and supporting their clients.

 

That’s helped me align with health care non-profits, insulated concrete forms manufacturers, construction companies and others. They vary in industry, but they have a similar heart to myself.

I’ve repeated the process yearly since 2018, maintaining my tagline, but honing in on my brand, audience and marketing. In the last few years, I’ve watched BAM Create develop the Process and other resources to greatly help businesses with their vision.

The recent deeper focus on the psychological archetypes of people has helped me understand myself better, and who I’ll align with. The BAM Fam online community is a growing free student-member group that’s given me a place to develop my brand with like-minded business owners.

Going through this has helped me develop my business from being a one-man freelancer to having a couple of regular subcontractors and the structure to deliver quality photo and video assets to clients that will in turn resonate with their audience. The Big BAM Process is something I recommend to all my clients, it’s being built into my workflow, and it’s brought more clarity through a repeatable framework.

Reach out to Joel Kelly and BAM Create. They’ve developed The Big BAM Process to suit your needs and budget. If you're self-motivated, the online course with training videos and the guidebook will lead you through creating a firm foundation for your brand. If your business needs one-on-one assistance, there are options for that virtually, as well.

It'll be well worth your time and investment. It’s paid off for me and is no doubt part of what turned my roughly $20,000/year sideline freelance business from 2011-2016 into one that generated about $90,000 in 2020.

I'm a brand strategist who has been in need of outside strategy for quite some time. I've dragged my feet coming up with excuse after excuse. I finally chose BAM's online course (BAM = Branding Alignment Messaging).

I chose this particular route for one main reason which stood out to me. The use of Carl Jung's 12 archetypes. What drove me to this was the amount of time Joel Kelly has spent harnessing this information and testing, testing, and testing with qualified people to ensure that the information is correctly used.

I found the course to be well explained and thought out. Very clear and easy to follow. It is very much a course in which one needs to let go and follow the guide (in this case Joel Kelly). It all comes together in the end and makes complete sense.

One thing I would like to highlight, make sure you use pen and paper for the entire exercise. It makes a big difference. There are some really tough parts where you might struggle as authenticity plays a massive part in the work. There is no way around this. Another observation adds another third to the recommended time. Distractions played havoc with me, mostly excuses coming from my sub-conscience.

I am genuinely happy and feel enlightened even after having completed the course. I highly recommend it. You will not be disappointed.

I had the pleasure of working with Joel as he guided me through his BAM process. As a result of our work together, Joel helped me in uncovering and understanding my Archetypal Mix—which in turn helped to bring alignment to my branding, target audience, and messaging. Most of all, he brought greater clarity and understanding of my place within the fabric of the universe. Truly a unique and empowering experience, giving testimony to his role as a Brand Alchemist!

There are three qualities that make Joel stand out as a professional in the branding industry:

First, even though Joel shies away from the label of “expert” (as there is always something new to learn) I would suggest that the title of expert is descriptive of someone who has committed years of applied and practical dedication to an area of study and who has achieved demonstrated positive results as a consequence. And this certainly applies to Joel. If there can be such a thing as an expert in the branding industry, Joel comes as close to it as anyone I know.

Second, Joel doesn’t just own his expertise—he also knows how to communicate and share his knowledge and skills with others. This is a key quality: when you’re in the business of helping others to help themselves, it’s not enough to know your stuff—you also have to know how to sequence and chunk that knowledge for sincere application and lasting positive results. And this quality certainly applies to Joel.

Lastly, Joel’s work isn’t just a job or even just a career for him—it’s a lifestyle that he lives every day. And this is demonstrated in the sincere care he has for the people he serves. I have been constituently impressed and appreciative of the encouraging and compassionate support he provides—something that has often been lacking in my experience with other so-called “professionals.” My experience with Joel has been refreshing. He’s the real deal.

If you’re looking for a partner to collaborate with for the success of your personal and professional brand, then I encourage you to connect with Joel Kelly—a professional who has truly earned the title of Brand Alchemist.