1. Introduction & Preparation
2. On the Day - Setting Yourself Up For Success
3a. Identity - Creating Aligned Avatars (Part 1)
3b. Identity - Creating Aligned Avatars (Part 2)
4. Identity - The Kapferer Prism
5. Analysis - Paint the Pain and Resonate Hope
6. The Guide - Defining Yourself as the Guide and Not the Hero
7. Products and services
8. Strategy - Creating Strategic Alignment
9. Developing Your Offer (Value)
10. Implementation - Aligning Your Delivery Channels
11. Evaluation - Reflecting on Your Successes and Failures
Take a Break
12. Brand Magnetic Message - Creating and Refining Your Aligned Brand Message
+ Three Words
Creating Your BAMshot Document
