The Big BAM Process
Aligning the core elements of your Brand, Audience, & Message through a repeatable framework to bring clarity & focus to your vision.
What this version of our brand strategy framework will give you:
A repeatable & scalable framework
A certified BAM(Brand Alignment Mentor) Strategist accompanying you every step of the way to make sure you fully understand each question and the purpose behind your answers.
Create a message that resonates with what really matters to your aligned clientele
Articulate your brand's vision and bring it into reality
Find the right words to articulate who you really are as a brand.
Confidence and clarity around your brand
90-day actionable strategy to start creating stronger cashflow
Everything you will get when your purchase this process.
4+ hours of live, virtual training and support
A recording of the session that you can go back to as many times as necessary as you continue to work through this process.
Access to our BAMFam Community for extra support and a dedicated space if you get stuck or want a second opinion.
The Big BAM Process Workbook - Digital (2nd Edition)
The Archetype Alignment Guide - Digital
BAMshot - The BAMshot is a snapshot of all the work you did during The Big BAM Process that states how to position yourself in your aligned marketplace. Think of this as a brand blueprint that ensures alignment & focus. For the virtual guided process, we review it with you and make any corrections plus we transcribe your answers (if legible).
BONUS: The Big BAM Process self-guided Bundle with one year access to encourage you to repeat this process once a year.
It's typically 4-5 hours, but it may go longer than that, and you need to book the entire day off for this process.
Three days to a day before you should look over your workbook and get familiar with it. You can even attempt it on your own if you would like, but it's important that you get a good night's rest and eat well. This is a cognitively intense process.
One session to walk through The Big BAM Process, and another session to review the BAMshot. Two in total.
Yes, your muscle memory engages when you text or type. It almost becomes a conditional response. When you write out on paper or digitally with a pen or pencil it taps into the unconscious parts of your brain and extracts what may be hidden. We have seen this happen countless times and it's a necessary step in our process.
It takes us about a week to get results back to clients, but that time may vary depending on the individual, the legibility of their handwriting, and the clarity and alignment of their answers. The more you do the deep work towards clarity and alignment the quicker we can get results back to you.
You get one-on-one full attention and support throughout our session.
We also have a designated community called the BAMFam that is included with all course purchases. Each has its own space to ask questions and engage with those in that space. If you need additional support we have certified BAM strategists who can assist you, but there may be a fee involved for consulting.
One-year access with support is included, and you can have access to your course indefinitely. However, you won't be eligible for content updates and improvements or dedicated space in our community supported once that year is up.
We would recommend at least once a year or when you are making critical decisions for your organization. We go through this process ourselves once a year in or near August.
The BAMshot is a snapshot of all the work you did during The Big BAM Process that states how to position yourself in your aligned marketplace. Think of this as a brand blueprint that ensures alignment & focus.
For the virtual guided process, we review it with you and make any corrections plus we transcribe your answers (if legible).