What this version of our brand strategy framework will give you:
A repeatable & scalable framework
A certified BAM(Brand Alignment Mentor) Strategist accompanying you every step of the way to make sure you fully understand each question and the purpose behind your answers.
The opportunity to brainstorm with others and be inspired by their ideas and input into your own story.
Create a message that resonates with what really matters to your aligned clientele
Articulate your brand's vision and bring it into reality
Find the right words to articulate who you really are as a brand.
Confidence and clarity around your brand
90-day actionable strategy to start creating stronger cashflow
Everything you will get when your purchase this process.
11 hours (approx.) of virtual training and support spread over 3 days
A recording of the session that you can go back to as many times as necessary as you continue to work through this process.
Access to our BAMFam Community for extra support and a dedicated space if you get stuck or want a second opinion.
The Big BAM Process Workbook - Digital (2nd Edition)
The Archetype Alignment Guide - Digital
BONUS: The Self-Guided BAMshot with one year access to encourage you to repeat this process once a year.
Currently we are saying each day's session is 6 hours. We likely won't need that much time, but we want to make sure we aren't rushed and that everyone has their questions answered.
The length of each session depends on the amount of conversation or help needed, but we will make the above times our maximum times.
Three days to a day before you should look over your workbook and get familiar with it. You can even attempt it on your own if you would like, but it's important that you get a good night's rest and eat well. This is a cognitively intense process.
There are three sessions on three consecutive days (Tuesday - Thursday) to walk through The Big BAM Process, giving us plenty of time for learning, brainstorming, and discussion.
Yes, your muscle memory engages when you text or type. It almost becomes a conditional response. When you write out on paper or digitally with a pen or pencil it taps into the unconscious parts of your brain and extracts what may be hidden. We have seen this happen countless times and it's a necessary step in our process.
You go home after session three with your results in place. You have the option to purchase an objective review by one of our BAMstrategists if you wish, to have someone look over your answers with fresh eyes. It takes about a week to get this back to you after your purchase. (see the BAMshot question below for details)
Your trainer is available for questions and clarification throughout the training (each class has a maximum of 9 students so there's time for personal feedback), and you also have the support of your fellow students in small-group triads.
In addition to that, we have a designated community called the BAMFam that is included with all course purchases. There you will have your own space to ask questions and engage with those in that space. If you need additional support we have certified BAM strategists who can assist you, but there may be a fee involved for consulting.
One-year access with support is included, and you can have access to your course indefinitely. However, you won't be eligible for content updates and improvements or dedicated space in our community supported once that year is up.
We would recommend at least once a year or when you are making critical decisions for your organization. We go through this process ourselves once a year in or near August.
The BAMshot is a snapshot of all the work you did during The Big BAM Process that states how to position yourself in your aligned marketplace. Think of this as a brand blueprint that ensures alignment & focus.
For the virtual guided process, we review it with you and make any corrections plus we transcribe your answers (if legible).
